Traditionally, Dutch long-term care arrangements were mainly provided by the government. But to limit costs, during the past few decades the Netherlands has been reforming its historically generous, public long-term care services. The reforms aimed to encourage people to be more active in caring for dependent relatives. Researcher Thijs van den Broek and his colleagues now show that despite the new policies to promote family engagement in care, care ideals in the Netherlands have shifted away from, rather than towards, the family having a prominent caring role.